Charity marketing data and donor data: Reach the people most likely to give.
We work out who is actually likely to give before a single appeal goes out, then reinforce it across direct mail and email so it lands with the right people twice.
Just need the data? Free count, a clear quote, and profiled donor data typically within 24 hours of sign-off.
4.4 on Google from 50 reviewsFundraising Preference Service screenedMPS and TPS screened
- 4hrs
- typical free count turnaround
- 24hrs
- typical delivery after sign-off
- 1,300+
- companies have trusted us
Trusted by 1,300+ companies, including
Giving is falling. Sending more isn’t the answer.
When response rates slide, the instinct is to send more. But when packs land with people who were never going to donate, the cost per donor climbs fast. The volume looks cheap. The donors aren’t.
- UK giving last year
- Down around 10%, the first drop in five years (CAF UK Giving).
- People giving
- Six million fewer than a decade ago (CAF UK Giving).
- Average monthly gift
- £65, down from £72 (CAF UK Giving).
We send smarter, not more
The fix isn’t a bigger list. It’s a better one.
We identify the households genuinely likely to give before anything goes out, profiling on age, affluence and behavioural signals that point to giving propensity. Then we reinforce the message across direct mail and email, so your appeal reaches the right audience twice rather than the whole street once.
Every pack that lands with a likely donor is budget working. Every pack that doesn’t is budget gone. Fewer wasted appeals, a lower cost per donor, and a supporter base built on people who were always going to care.
Donor data for every channel
Most charity campaigns work hardest across more than one channel: reaching the right supporters more than once, without reaching the wrong ones at all.
| Direct mail: profiled donor data | Email appeals | Telemarketing data | |
|---|---|---|---|
| What you get | Postal records profiled for giving propensity, so your appeal lands with people who look like donors, not just people who live nearby | Consent-based email appeals, fully managed and sent by us, built for deliverability and engagement | Contactable numbers for warm follow-up and regular-giving conversations with supporters who’ve already engaged |
| Screening | MPS and the Fundraising Preference Service | Consent-based, GDPR and PECR | TPS |
| Good for | Finding new donors | Appeals that land twice | Reactivation and regular giving |
| Run it for you? | Yes, end to end | Yes, as fully managed sends | No: we supply the data for your follow-up calls |
Direct mail: profiled donor data
- What you get
- Postal records profiled for giving propensity, so your appeal lands with people who look like donors, not just people who live nearby
- Screening
- MPS and the Fundraising Preference Service
- Good for
- Finding new donors
- Run it for you?
- Yes, end to end
Email appeals
- What you get
- Consent-based email appeals, fully managed and sent by us, built for deliverability and engagement
- Screening
- Consent-based, GDPR and PECR
- Good for
- Appeals that land twice
- Run it for you?
- Yes, as fully managed sends
Telemarketing data
- What you get
- Contactable numbers for warm follow-up and regular-giving conversations with supporters who’ve already engaged
- Screening
- TPS
- Good for
- Reactivation and regular giving
- Run it for you?
- No: we supply the data for your follow-up calls
Why charities work with us
Fundraising budgets don’t have room for waste. Ours is built to remove it.
- Lower cost per donor. We target households likely to give, so more of your spend reaches people who actually convert.
- Multichannel by design. Direct mail, email and telephone, layered so the appeal lands more than once with the right audience.
- Profiled, not generic. Age, affluence and giving-propensity signals, so you’re not paying to mail the whole postcode.
- A team that picks up the phone. Quick counts, quick turnarounds, and people who chase things up before you have to ask.
From count to appeal in four steps
We keep the process straightforward, but we don’t cut corners.
Tell us who you want to reach
New donors, lapsed givers, regular-giving prospects. We run a count so you can see exactly how many profiled records are available.
Get set up properly
New to TDP? A short new client form and a signed Data Processing Agreement, so everything is compliant before anything goes out.
We build and deliver
Our production team builds, checks and delivers the data, or runs the full appeal across direct mail and email if you’d rather we handled it.
Reinforce and follow up
We retarget the supporters who engaged and can supply telephone data for warm follow-up, so a one-off appeal becomes the start of a relationship.
Send us your brief, and we’ll handle the rest.
What affects the price
There’s no flat rate for charity data, and if there was, it would usually mean corners were being cut. Pricing depends on:
- The volume of data you need
- How specific your targeting is
- The channel: direct mail, email or telephone
- Whether you’re just buying data, or running a full appeal
We’ll always explain what you’re getting and why it costs what it does. No hidden costs. No surprises.
Built for compliance, not just performance
Fundraising data carries extra scrutiny, and rightly so. We build around the standards that protect both you and your supporters:
- GDPR and PECR considerations on every appeal
- TPS screening for telephone, MPS for post
- MPS screening for direct mail
- Fundraising Preference Service screening as standard
- Clear guidance on how the data can and can’t be used
Fixing a compliance issue costs a charity far more than avoiding one. We’d rather say no than get it wrong.
Trusted by teams who need it to work
Don’t just take our word for it: our clients rate us highly on Google for our fast turnaround, proactive support and results-driven campaigns.
4.4 out of 5 on Google
Read all 50 reviews on Google- Google review
Kathryn Webley
5 out of 5 starsTDP are a great company to deal with. They work very efficiently and provide quality data.
- Google review
Ellie Millington
5 out of 5 starsAbi was very helpful throughout the process- thank you!
- Google review
J
5 out of 5 starsWe purchased some leads for a project we are running and Rhys was very helpful and provided us what we needed. I recommend 👌
- Google review
Leigh Gardner
5 out of 5 starsData arrived promptly, great quality and fantastic communication
- Google review
Matthew Bannister
5 out of 5 starsHigh Quality data, great enquiry rate, very professional and pleasant service.
- Google review
Tim
5 out of 5 starsLovely team to work with, Great service!
- Google review
Marzena Komorowska
5 out of 5 starsGreat service! Highly recommend.
- Google review
Ali Price
5 out of 5 starsI've used many B2B data companies and TDP are by far the best quality for data and customer service. Would definitely recommend.
- Google review
Edward Graham
5 out of 5 starsI have used TDP for a number of business-to-business projects (market research focused). They provide excellent customer care and, in my experience, a better quality of data and contact information than others I have used.
- Google review
Lauren Pursell
5 out of 5 starsAlways a great service from Vic & the team! We use TDP regularly for data supply, and they are very resposive and helpful, often coming up with extra suggestions using their valuable knowledge. Would definately recommend!
Charity data questions, answered
Straight answers to what charities ask before they start. Anything else, just ask.
Can we just buy the data?
Yes. Plenty of charities just take the data: free count, quote, and delivery typically within 24 hours of sign-off. If you’d like more, we can build, send and report on the whole appeal across direct mail and email.
Can you really tell who’s likely to donate?
We can’t read minds, but audience profiling identifies the groups most likely to respond. Age, affluence and behavioural signals tell us a lot about giving propensity, and targeting on those rather than geography alone consistently lowers the cost per donor.
Is charity data GDPR compliant?
Yes, when handled properly. All our data is legally sourced, and we screen against the TPS, the MPS and the Fundraising Preference Service. We’ll guide you through what’s allowed.
What is the Fundraising Preference Service?
The Fundraising Preference Service (FPS), run by the Fundraising Regulator, lets people stop direct marketing from a charity they name. We screen against it as standard, so your appeal doesn’t reach anyone who has asked not to hear from you.
What’s the minimum we can start with?
Smaller than you’d think. A test audience is a sensible first step: it gives you a clean read on the approach before you commit a larger budget.
Can you help with lapsed donors, not just new ones?
Yes. We can segment and reach lapsed givers as readily as cold prospects, and telephone follow-up works especially well for reactivation and regular giving.
How quickly can we see numbers?
Counts are usually back within four business hours. Data is typically delivered within 24 hours of everything being signed off.