Reach the People Most Likely to Give
Charity budgets are tighter and donors are harder to find than they have been in years. We use data to work out who is actually likely to give before a single appeal goes out, then reinforce it across direct mail and email so it lands with the right people twice.
No spray and pray. No wasted packs.
Giving Is Falling.
Sending More Isn’t the Answer.
UK charitable giving fell by around 10% in the last year, the first drop in five years. Six million fewer people are giving today than a decade ago, and those who still give are giving less – an average of £65 a month, down from £72. (Source: CAF UK Giving)
When response rates slide, the instinct is to send more. Broader targeting. Bigger mailings. On paper it looks efficient, because the cost per pack is low.
But when a large share of those packs land with people who were never going to donate, the real number that matters – the cost per donor acquired – starts climbing fast.
The volume looks cheap. The donors aren’t.
We Send Smarter,
Not More
The fix isn’t a bigger list. It’s a better one.
We use data to identify the households genuinely likely to give before anything goes out, profiling on age, affluence and behavioural signals that point to giving propensity. Then we reinforce the message across direct mail and email, so your appeal reaches the right audience twice rather than the whole street once.
In a market where donor attention is shrinking, precision matters more than volume. Every pack that lands with a likely donor is budget working. Every pack that doesn’t is budget gone.
That’s the whole idea. Fewer wasted appeals, a lower cost per donor, and a supporter base built on people who were always going to care.
What We Provide
Telemarketing Data
Contactable numbers for warm follow-up and regular-giving conversations with supporters who’ve already engaged.
Consumer Email Data - Appeals
Verified, permission-based email data and fully managed sends, built for deliverability and engagement, not just volume.
Direct Mail Data - Profiled Donor Data
Postal records profiled for giving propensity, so your appeal lands with people who look like donors – not just people who live nearby.
Most charity campaigns work hardest when they run across more than one channel. We can layer direct mail, email and telephone so the appeal reinforces itself – reaching the right supporters more than once,
without reaching the wrong ones at all.
Why Charities Work With Us
Fundraising budgets don’t have room for waste. Ours is built to remove it.
- Lower cost per donor – We target households likely to give, so more of your spend reaches people who actually convert.
- Multichannel by design – Direct mail, email and telephone, layered so the appeal lands more than once with the right audience.
- Profiled, not generic – Age, affluence and giving-propensity signals, so you’re not paying to mail the whole postcode.
- Compliant, properly – GDPR, PECR, TPS, MPS and Fundraising Preference Service screening as standard.
- A team that picks up the phone – Quick counts, quick turnarounds, and people who chase things up before you have to ask.
How It Works
At TDP Agency, we make purchasing high-quality marketing data quick, secure, and hassle-free. Our streamlined process ensures you receive accurate, GDPR-compliant data efficiently, so you can focus on running successful campaigns. Follow these simple steps to get started.
We keep the process straightforward, but we don’t cut corners.
We start with your supporters and your goal – new donors, lapsed givers, regular-giving prospects. From there we run a count so you can see exactly how many profiled records are available.
New to TDP? A short new client form and a signed Data Processing Agreement. Nothing heavy, just making sure everything is compliant before anything goes out.
Our production team builds, checks and delivers the data, or runs the full appeal across direct mail and email if you’d rather we handled it end to end.
We retarget the supporters who engaged and can supply telephone data for warm follow-up, so a one-off appeal becomes the start of a relationship rather than the end of it.
Send us your brief, and we’ll handle the rest. Precise, compliant, and built to bring in donors rather than just deliver pieces.
What Affects Pricing
There’s no flat rate for Charity data – and if there was, it would usually mean corners are being cut.
Pricing depends on a few key things.
- The volume of data you need.
- How specific your targeting is.
- Which channel you’re using – email, telemarketing or direct mail.
- And whether you’re just buying data, or running a full campaign.
We’ll always explain what you’re getting and why it costs what it does. No hidden costs. No surprises.
Built for Compliance, Not Just Performance
Fundraising data carries extra scrutiny, and rightly so. We build around the standards that protect both you and your supporters:
- GDPR and PECR considerations on every appeal
- TPS and CTPS screening for telephone
- MPS screening for direct mail
- Fundraising Preference Service screening as standard
- Clear guidance on how the data can and can’t be used
We’ll always tell you what you can do with the data, and what you shouldn’t. Fixing a compliance issue costs a charity far more than avoiding one. We’d rather say no than get it wrong.
Over 1,300 companies have trusted us to aid them in their marketing efforts!
Trusted by Teams Who Need It to Work
Don’t just take our word for it – our clients consistently rate us 5 stars on Google for our fast turnaround, proactive support and results-driven campaigns.
Can you really tell who's likely to donate?
We can’t read minds, but we can use audience profiling and selection techniques to identify groups more likely to be relevant to a campaign. Age, affluence and behavioural signals tell us a lot about giving propensity, and targeting on those rather than geography alone consistently lowers the cost per donor.
Is charity data GDPR compliant?
Yes, when handled properly. All our data is permission-based and legally sourced, and we screen against TPS and MPS. We’ll guide you through what’s allowed.
Do you only supply data, or can you run the campaign?
Both. Plenty of charities just take the data. Others hand us the brief and we build, send and report on the whole appeal across direct mail and email.
What makes TDP better than the rest?
At TDP, our ‘Client First’ approach ensures that your success drives our success. We focus on delivering high-quality, results-driven marketing data, tailored to your exact needs. By prioritising accuracy, compliance, and customer satisfaction, we build long-term relationships – because when your campaigns succeed, you’re more likely to return. It’s a win-win for everyone!
What's the minimum we can start with?
Smaller than you’d think. A test audience is a sensible first step – it gives you a clean read on the approach before you commit a larger budget.
Can you help lapsed donors, not just new ones?
Yes. We can segment and reach lapsed givers as readily as cold prospects, and telephone follow-up tends to work especially well for reactivation and regular giving.
How quickly can we see numbers?
Counts are usually back within four hours. Data delivery is typically within 24 hours of everything being signed off.
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Frequently Asked Questions
How do we ensure our data is accurate? How is it sourced? What are the steps to purchasing data? We’ve answered some of the most common questions, but if you need more information, don’t hesitate to get in touch! Alternatively, click the button in the bottom right to chat to us.
