All things Data and Marketing!

In today’s data-driven landscape, even the best marketing strategy can fall short if the underlying data isn’t accurate. Poor data quality leads to wasted postage, ineffective email campaigns, and misguided telemarketing efforts—all of which inflate your marketing...

Postal campaigns remain a vital channel for reaching your audience. They offer a tangible connection and impressive response rates that digital channels often can’t match. At TDP Agency, we supply robust datasets and complete postal campaign services to ensure your...

Telemarketing remains a cornerstone of many companies' marketing strategies. It provides a direct line to prospective customers, enabling businesses to build relationships, generate leads, and drive sales. However, with great opportunity comes great responsibility—and...

In today’s multi-channel marketing world, standing out from the crowd means knowing how to leverage the best of both digital and physical outreach. For years, marketers have debated the benefits of digital channels like email marketing versus more traditional channels...

When businesses think about marketing, they often aim for immediate sales. However, marketing isn’t just about quick wins—it’s about building brand awareness, which drives long-term growth. At TDP Agency, we know that creating lasting impressions can lead to organic...

Imagine launching a marketing campaign with high hopes, only to find that your efforts fall flat. What went wrong? It could be that the data you’re using is outdated, inaccurate, or full of duplicate entries. Poor data quality is one of the biggest budget drains in...

We are excited to announce that TDP Agency has been selected as a winner of the prestigious Culture 100 award! This recognition honours the top companies in the UK that truly put their people first, fostering a progressive and fulfilling workplace environment. The...

The Digital Information and Smart Data Bill, announced in July 2024, marks a major step in the UK’s ambition to harness data for economic growth, while improving public services and strengthening data protection. For data marketing agencies like ours, the Bill...

  In the competitive world of business, leveraging data effectively can make a significant difference in your sales and marketing outcomes. A well-curated data list serves as a powerful tool to drive targeted campaigns, engage potential customers, and ultimately...

In the evolving landscape of employment, the terms "living wage" and "minimum wage" often surface in discussions about fair pay. At TDP Agency, we are proud to announce our accreditation as a living wage employer. In this blog, we will delve into the distinctions...

As the UK transitions to a new government led by the Labour Party, the future of the Data Protection and Digital Information Bill remains uncertain. This crucial piece of legislation, designed to modernise the UK’s data protection framework, is at a crossroads. Will...

As Royal Mail announces price hikes slated for July, businesses across the UK are evaluating the impact on their marketing strategies. With increased postage costs, many are questioning the viability of direct mail (DM). The immediate reaction might be to cut back on...

In this blog post, we delve into the stages of the customer journey from initial awareness to final conversion and beyond. Learn how to capture attention during the awareness stage with SEO and content marketing, build interest in the consideration stage through email campaigns and retargeting ads, encourage conversions in the decision stage with clear CTAs and special promotions, and foster loyalty post-purchase with follow-up communications and loyalty programs.

In a recent development, credit reference agency Experian has successfully appealed an enforcement notice issued by the Information Commissioner's Office (ICO) in the UK. This decision has significant implications for data processing practices and the interpretation...

In the fast-paced world of marketing, reaching your target audience is paramount but with so many communication channels available, it's tempting to choose just one – email, social media, telephone or maybe a sole direct mail campaign. Here at TDP Agency, we advocate...