Email and Postal Marketing for New-Home Sales: Accelerate Your Velocity
If you’re a property developer, you know that moving homes quickly is key. And here’s the good news: email and postal marketing for new-home sales can help you do just that—faster, smarter, and more locally than you might think.
Local Buyers Are Closer Than You Think
Over half of home movers stay within just 10 miles of their current home. In fact, 27% move within 2 miles and 39% within 5 miles. That means your development could be sitting in the sweet spot of hundreds of potential buyers who already know and love the local area. With the right email and postal marketing campaign, you can reach them before your competitors do.
New-Home Sales Velocity: What’s Happening in the Market
In some of the UK’s more competitive areas—like Waltham Forest, London—homes are now being snapped up in as little as 19 days on average. That’s not just fast. That’s blink-and-you-miss-it fast. It proves that, with smart marketing, new-home sales velocity can improve dramatically.
Why Email Marketing Works for New Homes
Email and postal marketing for new-home sales isn’t just effective—it’s proven. Real estate emails enjoy an average open rate of over 37%, and when personalised, they convert up to six times better than generic ones.
From build updates to open day invites, email campaigns keep your development front of mind throughout the buyer’s journey.
Postal Marketing: Tangible, Trusted, Targeted
Don’t overlook the power of print. A well-designed postcard or letter doesn’t get swiped away. It sticks. Postal marketing for new-home sales delivers results—with some campaigns showing up to 112% ROI.
When timed with email follow-ups, it builds familiarity and trust—especially when buyers are only a few miles away.
Combining Email and Postal Marketing for Better Sales
Multichannel works. At TDP, we pair email and postal marketing for new-home sales to create a double-hit of visibility. Inbox. Letterbox. Top of mind.
Imagine your prospect sees your development in their inbox and then again, beautifully printed and posted through their door. That’s impact.
A Quick Success Snapshot
We recently worked with a regional developer launching a new site. With a mix of radius-based targeting, lifestyle segmentation, and a combined campaign strategy, they saw:
- 35% more enquiries
- 25% increase in open day attendance
- Properties selling an average of 4 weeks faster
Now that’s sales velocity worth talking about.
Ready to Pick Up the Pace?
Book a personalised consultation with Lucy Douglas-Hughes, our Head of Sales. We’ll talk you through how a campaign tailored to your development and location could drive faster sales and greater visibility.