BLog
All things Data and Marketing!
The Customer Balancing Act: Why Nurturing Loyalty and Smart Acquisition Go Hand-in-Hand
In the world of marketing, a never-ending dance unfolds: attracting new customers and nurturing existing relationships. Here at TDP Agency, we believe both are vital for sustained success. While existing customers are your golden ticket (we stand by that!), growing...
The Power of Fresh: Why Keeping Your B2B Data Up-to-Date is Marketing Gold
In today's data-driven marketing landscape, TDP Agency knows the importance of reliable information. As a company that thrives on using customer data to craft winning marketing strategies, we understand that the quality of your data is just as crucial as its quantity....
Can You Just Buy Data? The Art of Responsible Targeting
Can You Just Buy Data? The Art of Responsible Targeting In the fast-paced world of marketing, the allure of a simple "buy button" for targeted data can be strong. But at TDP Agency, we believe responsible data acquisition is more like crafting a masterpiece – it...
Five Marketing Trends to look out for in 2024!
It’s 2024 in case you hadn’t noticed! Hopefully the hangover from new year’s eve has worn off, you haven’t broken all of the resolutions yet and are looking forward to the year ahead full of new marketing possibilities! We are kick-starting with a quick guide to...
Welcome to the Blog of Email Marketing Mastery!
In the whirlwind of the new year, it's easy to lose sight of your marketing goals. But, if you're looking to make your email marketing campaign a smashing success this year, you've come to the right place! We've put together a seven-point guide that will help you...
Ways to keep your PECR up?
A quick guide to the Privacy and Electronic Communications Regulations Everyone’s heard of GDPR, which became law in 2018 – but what is PECR? And how does it apply to you and your business? PECR stands for the Privacy and Electronic Communications Regulations – which...
TDP’s Top Tips for boosting Engagement and Reducing Unsubscribes?
TDP's Top Tips for Boosting Engagement and Reducing Unsubscribes. Boosting engagement and reducing unsubscribes are some of the main goals when it comes to email marketing. Companies work hard to get a good customer database and invest a lot of time and money on...