All things Data and Marketing!

As the UK transitions to a new government led by the Labour Party, the future of the Data Protection and Digital Information Bill remains uncertain. This crucial piece of legislation, designed to modernise the UK’s data protection framework, is at a crossroads. Will...

As Royal Mail announces price hikes slated for July, businesses across the UK are evaluating the impact on their marketing strategies. With increased postage costs, many are questioning the viability of direct mail (DM). The immediate reaction might be to cut back on...

In this blog post, we delve into the stages of the customer journey from initial awareness to final conversion and beyond. Learn how to capture attention during the awareness stage with SEO and content marketing, build interest in the consideration stage through email campaigns and retargeting ads, encourage conversions in the decision stage with clear CTAs and special promotions, and foster loyalty post-purchase with follow-up communications and loyalty programs.

In a recent development, credit reference agency Experian has successfully appealed an enforcement notice issued by the Information Commissioner's Office (ICO) in the UK. This decision has significant implications for data processing practices and the interpretation...

In the fast-paced world of marketing, reaching your target audience is paramount but with so many communication channels available, it's tempting to choose just one – email, social media, telephone or maybe a sole direct mail campaign. Here at TDP Agency, we advocate...

In the world of marketing, a never-ending dance unfolds: attracting new customers and nurturing existing relationships. Here at TDP Agency, we believe both are vital for sustained success. While existing customers are your golden ticket (we stand by that!), growing...

In today's data-driven marketing landscape, TDP Agency knows the importance of reliable information. As a company that thrives on using customer data to craft winning marketing strategies, we understand that the quality of your data is just as crucial as its quantity....

In the whirlwind of the new year, it's easy to lose sight of your marketing goals. But, if you're looking to make your email marketing campaign a smashing success this year, you've come to the right place! We've put together a seven-point guide that will help you...

TDP's Top Tips for Boosting Engagement and Reducing Unsubscribes.  Boosting engagement and reducing unsubscribes are some of the main goals when it comes to email marketing. Companies work hard to get a good customer database and invest a lot of time and money on...