All things Data and Marketing!

Most campaigns don’t fail because of the creative. Or the offer. Or even the budget. Those things matter, but most campaigns fail much earlier than that - at the point someone decides who to target and everyone just sort of nods it through. “Homeowners.”“AB...

On paper, cheap data looks like a win. Lower cost per record. Bigger volumes. Faster turnaround. A spreadsheet full of opportunity, delivered neatly to your inbox. Until it hits a live campaign. That’s usually the moment when expectations meet reality. Bounce rates...

You’ve probably seen the headlines and feeling the anxiety: AI is about to replace marketers. Content generated in seconds. Campaigns run automatically. Media bought and optimised without a human in sight. Scary times we’re living in!? However, the truth of it is AI...

The UK’s Data (Use and Access) Act 2025 (DUAA) ushers in the biggest shift to direct-marketing enforcement in years. The headline: maximum penalties for PECR breaches (think unlawful email/SMS, telemarketing, and cookies/tracking) are being lifted from £500,000 to...

When growth softens and prices won’t quite behave, marketing budgets are often first on the chopping block. It’s understandable - CFOs want certainty, pipelines wobble, and board packs suddenly feature more red than green. But if you’ve been through a few cycles,...

What Is a Marketing Retainer? If you’ve ever found yourself juggling multiple agencies, briefing freelancers at the last minute, or waiting weeks for quotes to land, a marketing retainer might sound like a dream. At its simplest, a marketing retainer is an agreement...

At TDP, we’ve always believed that great work doesn’t need to come at the expense of wellbeing. This July, we're putting that belief into practice by trialling a shift in our working hours - starting the day at 8:00am and finishing at 4:00pm. The goal? To give our...

Email and Postal Marketing for New-Home Sales: Accelerate Your Velocity If you’re a property developer, you know that moving homes quickly is key. And here’s the good news: email and postal marketing for new-home sales can help you do just that—faster, smarter, and...

In a world of pixels, pop-ups, and push notifications, lifestyle segmentation in direct mail is helping brands make post feel relevant again. Direct mail still works — when it’s done right. And one of the best ways to make it work better? Lifestyle segmentation. Let’s...

From April 7th 2025, the cost of sending a first-class stamp will rise to £1.70, and second-class will increase to 87p. This is Royal Mail’s latest move in a series of price hikes aimed at balancing the books against falling demand. However, for marketers and small...

In a world of cluttered inboxes and constant distractions, getting someone to actually open your email can feel like a big win. The truth is, there’s no magic trick—but there are smart, proven tactics that can genuinely lift your open rates and make your email...

In today’s data-driven landscape, even the best marketing strategy can fall short if the underlying data isn’t accurate. Poor data quality leads to wasted postage, ineffective email campaigns, and misguided telemarketing efforts—all of which inflate your marketing...

Postal campaigns remain a vital channel for reaching your audience. They offer a tangible connection and impressive response rates that digital channels often can’t match. At TDP Agency, we supply robust datasets and complete postal campaign services to ensure your...

Telemarketing remains a cornerstone of many companies' marketing strategies. It provides a direct line to prospective customers, enabling businesses to build relationships, generate leads, and drive sales. However, with great opportunity comes great responsibility—and...

In today’s multi-channel marketing world, standing out from the crowd means knowing how to leverage the best of both digital and physical outreach. For years, marketers have debated the benefits of digital channels like email marketing versus more traditional channels...