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Smarter Summer Hours at TDP – Why We’re Shifting the 9–5

Smarter Summer Hours at TDP – Why We’re Shifting the 9–5

by Ben Wilson | Jul 8, 2025 | Blog

At TDP, we’ve always believed that great work doesn’t need to come at the expense of wellbeing. This July, we’re putting that belief into practice by trialling a shift in our working hours – starting the day at 8:00am and finishing at 4:00pm. The goal? To...

Email and Postal Marketing for New-Home Sales: Accelerate Your Velocity

Email and Postal Marketing for New-Home Sales: Accelerate Your Velocity

by Ben Wilson | May 15, 2025 | Blog

Email and Postal Marketing for New-Home Sales: Accelerate Your Velocity If you’re a property developer, you know that moving homes quickly is key. And here’s the good news: email and postal marketing for new-home sales can help you do just that—faster, smarter, and...

How Lifestyle Segmentation Improves Direct Mail Response Rates

How Lifestyle Segmentation Improves Direct Mail Response Rates

by Ben Wilson | Apr 23, 2025 | Blog

In a world of pixels, pop-ups, and push notifications, lifestyle segmentation in direct mail is helping brands make post feel relevant again. Direct mail still works — when it’s done right. And one of the best ways to make it work better? Lifestyle segmentation. Let’s...

Is Royal Mail scoring an own goal with yet another price hike?

Is Royal Mail scoring an own goal with yet another price hike?

by Ben Wilson | Apr 6, 2025 | Blog

From April 7th 2025, the cost of sending a first-class stamp will rise to £1.70, and second-class will increase to 87p. This is Royal Mail’s latest move in a series of price hikes aimed at balancing the books against falling demand. However, for marketers and small...

10 Ways to Improve Your Email Open Rates (Without Relying on Gimmicks)

10 Ways to Improve Your Email Open Rates (Without Relying on Gimmicks)

by Ben Wilson | Mar 27, 2025 | Blog

In a world of cluttered inboxes and constant distractions, getting someone to actually open your email can feel like a big win. The truth is, there’s no magic trick—but there are smart, proven tactics that can genuinely lift your open rates and make your email...

How Data Cleansing Can Save Your Marketing Budget: Unlock Efficiency and Maximise ROI

How Data Cleansing Can Save Your Marketing Budget: Unlock Efficiency and Maximise ROI

by Ben Wilson | Mar 11, 2025 | Blog

In today’s data-driven landscape, even the best marketing strategy can fall short if the underlying data isn’t accurate. Poor data quality leads to wasted postage, ineffective email campaigns, and misguided telemarketing efforts—all of which inflate your marketing...

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RECENT BLOGS

AI Isn’t Replacing Marketers – It’s Changing Their Role

AI Isn’t Replacing Marketers – It’s Changing Their Role

Jan 27, 2026

PECR fines are set to soar: what UK marketers need to know (and do)

PECR fines are set to soar: what UK marketers need to know (and do)

Sep 18, 2025

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