Marketing Retainer
Your Marketing Team,
On Demand
We act as an extension of your business – running data, campaigns and creative as if we were sat in your office. Agreed KPIs, clear reporting – and if we don’t meet targets set, the next month’s on us.
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About Company
Why Choose a Retainer with TDP?
If you’ve ever had to brief multiple agencies, wait weeks for quotes or juggle freelancers, you’ll know how frustrating marketing can get.
Our retainer packages remove that hassle – giving you a dedicated team, predictable costs and campaigns that don’t stop when things get busy on your side.
4 Quick Reasons Clients Switch to TDP Retainers:
Faster Turnaround – your campaigns are prioritised
Consistent Results – no “starting from scratch” every time
One Point of Contact – no more agency juggling
Accountable – KPIs agreed, or an extra month on us!
Over 1,300 companies have trusted us to aid them in their marketing efforts!
What’s Included in a TDP Retainer?
A TDP retainer gives you a flexible monthly marketing budget – covering data, email, creative and direct mail – all managed by one team who already knows your market. Every package is tied to agreed KPIs, so you’re paying for results, not guesswork.
B2C & B2B Data
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Fresh counts, sourcing, and segmentation
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Data cleansing to keep your records accurate
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Targeted data for telemarketing, email or directmail
Email Campaigns
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Creative design & copywriting
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Full campaign set-up, delivery & reporting
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Testing to improve open & click rates over time
Direct Mail Support
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Data supply, print & fulfilment management
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Advice on creative & targeting for best response
Ongoing Strategy & Reporting
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Monthly performance reviews
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KPI tracking & recommendations
Don’t see what you need? We’ll tailor packages to suit your goals.
What Might a Retainer Package Look Like?
STARTER
For businesses wanting consistent but modest lead generation.
Mixed marketing activity – email, data sourcing & creative support
3 new customers per month*
Dedicated account manager
Monthly KPI tracking
Free month if KPIs aren't met
Discounted rates compared to ad-hoc purchases
Performance and strategy reviews and optimisation
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GROWTH
For businesses ready to scale their marketing with more frequent campaigns and broader targeting.
Everything in Starter
Mixed marketing across email, data, creative & optional direct mail
5–7 new customers per month*
Monthly performance review
Strategy planning
Discounted rates compared to ad-hoc buying
Free month if KPIs aren't met
Creative resource allocation
PERFORMANCE
Aggressive growth, multi-channel testing and hands-on optimisation
Everything in Growth
Fully managed multi-channel marketing
12-15 new customers per month*
Bespoke KPI targets & testing across multiple audiences
Weekly performance reporting & optimisation
Creative resource allocation
Free month if KPIs aren't met
*Estimates based on typical CPAs. KPIs and expected outcomes are agreed separately per sector and campaign type.
Results may vary depending on audience, product and market conditions.
Not sure which package fits? Let’s build one for you
What Our Clients Say
Don’t just take our word for it – our clients consistently rate us 5 stars on Google for our fast turnaround, proactive support and results-driven campaigns.
Ready to See What a KPI-Led Marketing Retainer Can Do?
Let’s build a package that delivers results – fast, measurable and stress-free.
You can also book a Teams meeting or call us on 01206 696 300
Is there a minimum commitment?
We recommend a three-month trial for best results, but retainers are flexible.
Can I change my retainer as we go?
Yes – packages can be scaled up or down month by month after the initial term.
Is your consumer data for marketing GDPR-compliant?
Yes, all our consumer data is GDPR-compliant. We only provide permission-based data that adheres to data protection regulations, ensuring your marketing campaigns are ethical and legally compliant.
How do you ensure marketing data is accurate and up to date?
Our data is sourced from verified, permission-based channels and regularly updated to ensure accuracy. We use a combination of proprietary data collection and validation, trusted third-party sources, and contributors to maintain high-quality, reliable information.
What makes TDP better than the rest?
At TDP, our ‘Client First’ approach ensures that your success drives our success. We focus on delivering high-quality, results-driven marketing data, tailored to your exact needs. By prioritising accuracy, compliance, and customer satisfaction, we build long-term relationships—because when your campaigns succeed, you’re more likely to return. It’s a win-win for everyone!
Do you work in my industry?
We work across multiple sectors, including property, finance, charities, home improvement, and more.
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Frequently Asked Questions
How do we ensure our data is accurate? How is it sourced? What are the steps to purchasing data? We’ve answered some of the most common questions, but if you need more information, don’t hesitate to get in touch! Alternatively, click the button in the bottom right to chat to us.
